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Managing Innovation and New Product Development

This module presents innovation management as a key strategic competence, and aims to equip students with practical tools and hands-on experience enabling them to contribute to the measurement, management and improvement of innovation in industry. Innovation management theory and practice are demonstrated using team based learning and discussions around research, practical examples, case studies and a new product development simulation exercise.

Location

Cranfield

Leader

Prof Kevin Goffin

Structure

28 hours lectures + 72 hours independent learning time and 20 hours written assignment

Assessment

Coursework worth 15 credits

Objectives

On successful completion of this study the student should be able to:

  • Understand the nature of innovation and identify the potential for innovation in an organisation or network.
  • Collect appropriate data on innovation performance and develop ideas to improve it.
  • Develop a deep understanding of customer needs.
  • Apply a number of key tools and techniques for managing innovation.

Syllabus

  • Introduction to five key areas of innovation management practice: ideas generation, strategy, prioritisation, people and organization, and implementation.
  • Introduction to the dimensions of innovation: products, services, business processes and business model.
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